Session 1: Consumer Trends
January 19, 8:00am-9am AKDT
Register Here: https://learn.extension.org/events/2420
Buyers are fickle creatures. The dish that made us swoon last year is boring today. We see an ad in a magazine and want that item in our shopping cart immediately. We still love bacon…but wait, healthy eating is all the rage. Knowing what your customers will be expecting can seem like a mystery. Separating the trends from the fads is key in developing a winning marketing plan. But with so much data out there where do you look?
Join UVM Extension Community & Economic Development Specialist Mary Peabody to examine some of the major drivers in food purchase decisions, and then consider specific strategies for positioning your products in a rapidly changing marketplace. The founding director of the Women’s Agricultural Network, Mary is passionate about working with small-scale farmers and small business owners on issues related to business planning, marketing and feasibility.
Mark Your Calendars!
This webinar is the first of a three-session, monthly series focusing on key topics for small and medium-sized farm/food businesses specializing in direct-to-consumer sales.
The series continues in February with “Pricing Your Products,” ( https://learn.extension.org/events/2421) which will guide participants
through key considerations in direct market pricing, and “Targeting Your Market Dollar,” (https://learn.extension.org/events/2422) to help you get the most from your marketing investments. You can find links to the other session by typing the title in the search bar above.
How to Attend
Pre-registration is required. Visit our “Consumer Trends” page now to sign up (https://learn.extension.org/events/2420). Click on the blue “Register for event” button on the right side of the screen. After you’ve registered, you’ll be able to see the link to the web address for the event and you’ll get an email with additional information.
This webinar series is presented by the Women in Agriculture Learning Network, in collaboration with the University of Vermont Extension Women’s Agricultural Network and New Farmer Project.