The “Happiest 5k on the Planet” plans for Thousands in June
Anchorage, Alaska – The Color Run™ presented by ALCATEL ONETOUCH, one of the largest 5k event series in the world, will be in Fairbanks on May 30 and in Anchorage on June 27. The event will be held at Sullivan Arena and will begin at 8:00 AM. Registration is open for both events for individual runners and teams.
The Color Run debuts their new Shine Tour in 2015 bringing a fresh spin and unique experience to Color Runners around the world. The Shine Tour enhances the experience that Color Runners already love with an all-new Sparkle Zone™ on course with unique opportunities for colorful photographs throughout the course. At the Finish Festival, participants can enjoy music, dancing and massive color throws with accents of new confetti cannons, shimmery clouds of color, sparkle, and more. Color Runners will receive a limited edition Shine Tour Participant Kit, including: custom race t-shirt, gold finisher’s medal, shiny tattoos, tri-color headband with silver stitching, classic color packet, and brand-new shine powder packet.
“With the Shine Tour, we wanted to create an immersive and transformative experience beyond anything our runners have experienced with us so far,” said Travis Snyder, founder of The Color Run. “The Shine Tour is the next generation of The Color Run and participants will be able to feel and visibly see themselves transform throughout each kilometer of the event.”
The Color Run, a for-profit company, loves the opportunity it has to partner with charities to help shine a light on their amazing work within society and highlight the causes they stand for. The Color Run has partnered with over 270 charities and donated more than $4 million to charity to date. The Color Run will be partnering with Boys & Girls Clubs – Alaska for this event.
As the charity partner, Boys & Girls Clubs – Alaska will receive a donation, and participants who register for The Color Run Anchorage have the opportunity to make a donation to Boys & Girls Clubs – Alaska at the time of registration. The Color Run and Boys & Girls Clubs across the country have partnered together in 30 events since 2012. Both organizations are excited to bring this event and partnership to Anchorage. Boys & Girls Clubs – Alaska CEO Alana Humphrey states, “we are thrilled to be partners with The Color Run for the third consecutive year. The last two years have been great fun, bringing families together to do something happy and healthy, and volunteers have generously given of themselves to make the event possible. We are so grateful to all of the volunteers, as well as every runner and corporate supporter who come together for this awesome event. The much-needed donations will help us continue our mission to provide safe places and great futures for children and teens who walk through our doors each day.”
In its fourth year, The Color Run is one of the largest event series in history. It is the originator and innovator of the paint race genre and is continually innovating to create a unique experience for its runners. In 2014, The Color Run was host to events in more than 40+ countries and 270 cities worldwide. The Color Run caters to anyone – first time runners to professional athletes. Close to 50 percent of Color Runners are first-time 5k runners and participate as a celebration and capstone of their healthy living accomplishments.
The event will include activation with presenting sponsor ALCATEL ONETOUCH® and national sponsor KIND. To enhance the event for participants, The Color Run sponsors will be incorporated into the event including:
A new technology experience powered by ALCATEL ONETOUCH, official smartphone and mobile partner of The Color Run, including fun different photo opportunities for runners to share with their friends and on their social media channels.
Shout®, entering its second year as an official partner of The Color Run™, will be inspiring runners to add more fun to everyday life without worrying about cleaning up afterward. Shout® will be present at 140+ races this year, with larger activations taking place in select cities across the country.
Runners can write down their happiest thoughts and place them on the Happy Wall, presented by the Post-it® Brand, located in the yellow color zone.
KIND will be providing a healthy and tasty post-race snack
About The Color Run™
The Color Run is the largest event series in the United States and the first of its kind. Travis Snyder founded the 5k paint race event series in 2012, creating a new genre of running event. The Color Run celebrates healthiness, happiness and individuality, bringing the community together to create a five-kilometer canvas of colorful fun. To learn more about The Color Run, visit www.thecolorrun.com or watch this video.
About Boys & Girls Clubs – Alaska
Boys & Girls Clubs – Alaska has over 30 sites statewide, which offer programs before and after school and during school breaks for youth and teens, 7-18 years old, as well as athletics and licensed childcare programs. Mission is fulfilled through guidance-oriented character development activities conducted in safe, warm and fun environments by trained, professional staff. Key programs emphasize academic success, good character & leadership, healthy lifestyles, the arts, sports, fitness and recreation. Learn more about programs and activities offered by Boys & Girls Clubs – Alaska at http://www.bgcalaska.org or 907-248-5437.
CLICK HERE to see a preview video of what the new SHINE TOUR is all about!